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What is BPO?

By Optimum Performance

What is BPO?

06/29/2012
BPO (Business Process Outsourcing) is a way for companies to cut costs on in office operations.



Outsourcing to a company who specializes in a particular field can often provide companies and their clients with better quality services. BPO is frequently used for call centre operations and cold calling campaigns, like lead generation, appointment setting, and sales. Using Business Process Outsourcing for these types of departments is a great way to cut costs and increase efficiency, but cheaper isn’t always better.



There are many companies out there who provide services at a lower cost, while sacrificing quality service. Cutting corners to provide a service at a lower rate makes sence the the company offering the service. They are making more money off of the outsourcing itself and still may be doing a better job than the competition. Its your companies decision what quality you provide to those you work with. Often using a boutique firm might be slightly more expensive than the competition at first but will provide you with more bang for your buck in the end. They will take more care in executing your service, and you will be able to pride yourself on the same external quality standards, as internal.

About This Author

Optimum Performance

Optimum Performance

Optimum Performance is a modern marketing firm providing lead generation services to small and medium business' with high quality standards of operation. Others may offer you years of experience or the lowest rates, but what we can offer you is better quality service. Our project speciali…

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