By Search Results Media
03/11/2014 What is a contextual link?
A contextual link
is a keyword or a phrase that is “clickable” on a website. These
keywords, when clicked on, lead to another website page with a related
topic. For example if you are skimming through content and see the
word “affordable cooking utensils” underlined, highlighted, bold or
even in italics you are able to click on it and be directed to web content
related to affordable cooking utensils. This is a huge benefit to
your website if used correctly, as it drives traffic to the page you
want people to view most. Further, it is important to understand that
contextual links should direct the audience to relevant content pages.
For example the contextual link of the “affordable cooking utensils”
should not direct the audience to a “used car” webpage content.
There are essentially three types of contextual links, here they are:
External Links- These links are also known as “outgoing links” and
are directly in your webpage content. These links direct traffic to
another websites content with a “clickable” keyword or phrase.
Internal Links- These links are found as a “clickable” keyword or
phrase on your webpage content that direct traffic another piece of
content on your website
Reciprocal Links- These links can be known as favors from other
websites. This is when another website admin asks you to link a user
directly to your website from a “clickable” keyword or phrase. This is a
tool that helps websites connect, and help each other bring SEO to
their websites.
Google likes contextual links for many reasons that will be
discussed below as advantages. It is important for website owners to
understand how to use contextual links, as they may lead to a negative
effect. Make sure you link with prospering and quality websites, as
poor low traffic websites may cause damage to your overall SEO.
Advantages of Contextual Links
Brings traffic to your website
Search engines are more likely to rank websites with contextual
links higher, with those who do not have any. As a result, your website
will gain more traffic as search engine want to satisfy customers with
the most creditable information
More traffic on your website leads to more sales and customer, which of course leads to more revenue!
Contextual links get credibility and trust from search engines, which leads them to rank your website higher
These links provide users with more information on the topic
Writers and bloggers will become aware of your website
Writers and bloggers might want to link back to your website, this
will bring more exposure to your site, bringing in more traffic
Your site gains more recognition as it gains traffic with the links
Google likes to see websites increase user experiences, this will
surely increase your ranking when Google and other search engines see
you provide relevant content
You gain trust and credibility
About This Author
Search Results Media
Search Results Media is the best option for those who are looking for IT solutions covering: website design, development, internet marketing, search engine optimization, staff augmentation, technology consulting. This company follows the organic strategies to optimize the website and increase its ra…
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