As marketers, we believe that positioning is everything. It should be a company-wide strategy and the foundation upon which everything is built. Positioning is all about the space you want to occupy in the market. It’s how your brand distinguishes itself. It’s about your “secret sauce” and how it influences every aspect of your organization. At eau³, we develop your company’s positioning by objectively identifying your competitive landscape, product or service capabilities, unique values, customers’ “wants,” and market categories. Our process allows us to explore each component in depth and find the common links between them to understand how they reinforce each other. https://lnkd.in/eC3a7ycy #CATEGORYDESIGN #POSITIONING
About us
eau³ is a B2B branding and marketing agency. Strategists, copywriters and visual artists, we help B2B companies become leaders in their field.
- Website
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http://www.eaucube.com/
External link for eau³ | Branding + Marketing
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Montreal, Quebec
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Branding, Marketing, Advertising, B2B, Brand Strategy, Brand Positioning, Brand Architecture, Naming, Visual Identity, Package Design, Promotional Design, Brand Applications and Extensions, and Brand Implementation
Locations
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Primary
Get directions
260-4000 Saint-Ambroise
Montreal, Quebec H4C 2C7, CA
Employees at eau³ | Branding + Marketing
Updates
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En tant que marketeurs, nous croyons que bien positionner sa marque est fondamental. C’est une manière d’identifier l’espace que vous souhaitez occuper dans le marché. Votre positionnement devrait être la pierre angulaire de votre stratégie de différenciation et inspirer l’ensemble des activités de votre organisation. Chez eau³, nous avons développé une approche qui repose sur une analyse objective de l’écosystème concurrentiel de nos clients, des avantages de leurs produits ou services, de leurs différenciateurs clés, des besoins de leurs clients et des catégories de marché auxquelles ils appartiennent. Cette approche nous permet d’explorer en profondeur l’ensemble de ces facteurs et de comprendre leur synergie. https://lnkd.in/eEAZGTVi #CATEGORYDESIGN #POSITIONNEMENT
Quel est le rôle du category design dans une stratégie de positionnement ?
eaucube.com
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Félicitation !
La SORAC célèbre son premier anniversaire! 🥳 SORAC celebrates its first anniversary! Eh oui, le premier programme de récupération des appareils de réfrigération commerciaux et institutionnels au Québec et au Canada à vu le jour il y déjà un an aujourd’hui. Voici quelques chiffres qui résument nos accomplissements : • 45 membres recrutés • 247 appareils recyclés • 527 735,25 $ en écofrais perçus Merci à nos précieux membres et partenaires! Devenez, vous aussi, un acteur important de la lutte aux GES et adhérez dès aujourd’hui à la SORAC afin de changer demain. https://sorac.ca Indeed, the first recovery program for commercial and institutional refrigerating appliances in Quebec and Canada was launched a year ago today. Here are some numbers that summarize our accomplishments: • 45 members recruited • 247 appliances recycled • $527,735.25 in eco-fees collected Thank you to our valued members and partners! Become a major player in the fight against GHGs and join SORAC today in order to change tomorrow. https://sorac.ca #sorac #merci #thankyou #anniversaire #anniversary #recyclage #recycle
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eau³ | Branding + Marketing reposted this
Managing #ecofees is no easy task! Take the #retail industry and let’s analyze a pack of wireless earphones: ▶️ Do you know the ecofees associated with the different components and #packaging of your products? ▶️ Does your business comply with current regulations? At Evnia, environmental #compliance is music to our ears! 🎧🎵 For over 15 years, we have been supporting businesses to reduce the scope, cost, and complexity of managing ecofees. 📞 Get in touch with us now. https://lnkd.in/eiwc7zjk #evnia #EPR #retailIndustry #reporting