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While TikTok users, #creators and agencies are sounding the alarm over this move, there’s one group not sweating it: marketers. Shray Joshi, founder and CEO of Good Peeps, is one of them. As he noted, big companies would just shift their ad dollars back into Meta and Google. Which is to say, as important a role as #TikTok has played for some #marketers, it isn’t irreplaceable. In many cases, it’s not even a massive outlay for them. The platform has yet to garner investments bigger than experimental budgets for the most part. In this piece by Krystal Scanlon, we speak to Baruch Labunski of Rank Secure Inc, Yuriy Boykiv of Front Row, and Jamie Ray of Buttermilk.