By Blue Pebble

01/11/2011 blue pebble - What's in a name?

In short, a whole lot! The name blue pebble represents who we are as a company, what we hope to contribute and how we strive to conduct business. With a little investigation, our name speaks volumes about us.

To begin with, the color Blue is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith and truth. Blue is also tranquil and calm, while being considered strong and steadfast - descriptions that elegantly portray our core approach to business.

If the color Blue reflects our values and approach, the Pebble signifies our experience, knowledge and our client relationships. By definition, a Pebble is a small stone that has weathered years of erosion, through which the rough edges have been smoothed away. Experience has given our people this same advantage – we are experts in our field, while being easy to work with. Our high-touch approach and innovative methods and solutions have been refined through years of experience in our specialist fields, and as a team, this pebble has seen it all.

What's more, if you see a Pebble at the side of a lake, it's almost impossible to resist the urge to toss it in and hear that satisfying splash. The ripples continue out, changing the face of the water, and subtly affecting everything nearby. As a company, we understand that change works in very much the same way. The ripples from even the smallest change will inevitably spread, and it takes a thorough and unified approach to manage them effectively. When fostering change you need to prepare for those ripples before you toss the Pebble.

That being said, if you found a blue pebble, you might not be so quick to toss it away!