JustCompare.ca is a Canadian financial product comparison site, which focuses on providing transparency to consumers looking to understand which lending products are available to them. JustCompare.ca was established in 2016, offering a chance for customers to compare financial products such as mortgages, credit cards, and personal loans in one place. There is an increasing amount of people who desire the ability to research and apply for personal lending products online, on their own terms. Our services provide this ability while saving them time and money. The advanced platform we have created will allow our users to search, compare, and apply online with the lender of their choice, to obtain the product they really want. Bring transparency to the lending industry, empowering customers with the ability to better understand and manage their basic banking needs while lenders are paired with quality leads. Ultimately, this will help to build healthy competition within Canada's retail banking environment so that customers can get more value out of their personal banking and providers are better able to attract the customers that meet their target market.