WW Sponsorship (operating under Walter Willett Consulting) is a Canada-based sponsorship sales and consulting agency headquartered in Kanata, Ontario. Since 2013, the company has helped events, associations, nonprofits, festivals, and venues generate revenue through strategic sponsorship partnerships.

Rather than producing events themselves, WW Sponsorship focuses on the business development side of the events industry — connecting brands with sponsorship opportunities and driving measurable revenue for their clients. Their solutions span the full sponsorship lifecycle, including strategic assessment, sponsorship package creation, sales outreach, sales training, and campaign management.

Core services include Event Sponsorship Sales, Exhibition and Trade Show Sales, Title Sponsorship/Naming Rights, the Sponsor Genius training program, Virtual Events Sponsorship, and Hospitality Solutions. WW Sponsorship works across a wide range of markets, including B2B events, associations and nonprofits, festivals, consumer trade shows, venue naming rights, sporting events, podcasts, virtual events, and culture and heritage organizations such as museums, NGOs, and government bodies.

The agency positions itself as a long-term strategic partner rather than a one-off vendor, emphasizing proven outreach systems, hands-on sales expertise, and collaboration to help clients turn audience engagement into sustainable sponsorship revenue. They also maintain an active blog sharing sponsorship trends and industry insights, reinforcing their role as thought leaders in the sponsorship sales space.

WW Sponsorship offers a free 30-minute consultation for organizations looking to explore sponsorship opportunities and revenue growth strategies.